Branding Towns

There's this small town that I frequent called Saint Eustache, just north of Montreal. It's steeped in history and has some beautiful old buildings. There's a lot of charm there, but also a lot of ugly areas with building that were erected in the 80's and 90's. I really feel that there is a lot of potential to create a wonderfully cozy and historic experience there. This is a bit of a pet-theory of mine and I'll be sharing more thoughts about it in future posts, but now, it's time for a much needed coffee and breakfast.